SmileCraft is a concept site for a modern dental clinic. I built it to show what a local healthcare business can get from a fast, well written website: clear services, honest prices and a booking button that is never more than a thumb away. The clinic, the dentists and the patient stories are fictional.
People choose a dentist on trust, and many of them are anxious before they even call. Most clinic websites answer that with stock photos and a phone number.
I wanted a site that answers the real questions first. Who will treat me, what will it cost, will it hurt, and what results can I expect?
And when someone is in pain, they need a number and a free slot today, not a contact form.
Drag the handle, or tap Before, Split or After, to compare real looking results for whitening and clear aligners.
Each specialist has a profile with education, specialisations, certifications, languages spoken and a button to book with that dentist.
Starting prices for the five most requested treatments, the insurance plans accepted and the financing options, on one page.
Six service pages from check-ups to emergency care, each ending in a booking button. A floating Book Appointment button, live opening hours in the top bar, an emergency line with same day slots, a Call, Email and Directions bar on mobile, and a light and dark theme.
Making trust content easy to scan. A dentist profile can quickly turn into a wall of credentials, so I split each one into short labelled groups. A visitor can find the one thing they care about, often the language spoken or the years of experience, in a couple of seconds. The before and after slider had to work as well with a thumb as with a mouse, so it supports dragging and simple buttons, and both images keep exactly the same size so nothing jumps while you compare.
Live as a demo at smilecraft.ninga.dev, with a note on every page that the clinic and the people are fictional. It is a ready starting point for any local practice, dental, medical or beauty. Swap the team, the services and the prices, and the structure that takes a nervous visitor to a booked appointment stays exactly the same.
Concept build, live demo, 2026
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65,000+ orders in the synthetic demo company
Concept build, live demo, 2026
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A luxury watch and jewellery store with no framework and no backend. A concierge reads plain requests, ranks 64 products and explains every pick, across 33 pages from the homepage to a full back office.
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Concept build, live demo, 2026
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An AI platform concept for small businesses, with a chat assistant demo, an instant quote wizard and six product modules. Underneath sits reusable chat, CRM, payment and portal code that I lift into client projects.
60 routes prerendered as static HTML
Tell me what the job is and I will tell you honestly whether it is worth building. Free 30 minute call, no pressure.
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